Most small D2C founders in India are flying blind. Their sales data is scattered across Myntra, Amazon, Instagram, WhatsApp, and offline stores with no single view of what's actually working. Pluto fixes this by letting founders upload their multi-channel sales data and instantly see a unified AI-powered dashboard that tracks revenue, orders, returns, inventory health, and customer behaviour across every channel they sell on. Pluto's AI doesn't just show numbers — it explains what happened, why it happened, and what to do next. From dead stock rescue plans to festival revenue predictions to weekly WhatsApp briefings, Pluto acts like a data analyst working full time for your brand — without the salary.

Zigglers is a mentorship platform designed to solve the gap between students seeking direction and professionals willing to guide but lacking a streamlined discovery and engagement system. I led the product from early-stage research to prototype validation, starting with market research, competitor analysis, and continuous user interviews to deeply understand student and mentor pain points.

Based on these insights, I defined core product features, user personas, and end-to-end user journeys, and documented them through detailed PRDs. I worked closely on designing high-fidelity Figma prototypes focused on intuitive onboarding, mentor discovery, and meaningful interaction flows that improve engagement and retention.

To validate the concept, I ran a pilot at Babson College, where I gathered feedback on usability, mentor-student interaction quality, and overall product experience. These insights helped refine feature prioritization, improve matching relevance, and shape the initial go-to-market and onboarding strategy.

The project includes structured product documentation, interactive prototypes, and early-stage validation through real user testing and feedback loops.

ElderCare is a mobile-first healthcare solution designed to streamline the fragmented experience of managing elderly care for both caregivers and families. I worked on defining the product vision, focusing on key challenges such as lack of accessible caregivers, inefficient scheduling, and limited real-time communication between stakeholders.

Through user research and persona mapping, we identified two primary users: caregivers and care seekers, each with distinct needs around scheduling, monitoring, and coordination. Based on these insights, I helped design core product features including caregiver discovery, appointment scheduling, health tracking, medication reminders, and communication workflows, ensuring a seamless end-to-end experience.

I collaborated on building high-fidelity Figma prototypes covering onboarding, caregiver interfaces, and performance dashboards, while also contributing to product positioning and freemium SaaS monetization strategy. In parallel, I developed the go-to-market approach, focusing on partnerships with hospitals, digital channels, and targeted outreach for early adoption.

This project was built and presented during a competitive hackathon, where we validated the concept through a structured pitch deck and product walkthrough, ultimately winning the competition.